Beyond Digital: A Brand Approach for more Relevance
Sep 2017 · Haufe-Lexware
Ebook
150
Pages
family_home
Eligible
info
About this ebook
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases.
Contents:
- A look back at the last 15 to 20 years of marketing
- The post-digital era
- The Relevance Methodology: framework and how-to
- Cases: including Dove, Red Bull, Coca-Cola
Online working aids:
- Exercises for implementing the Relevance Methodology
- Templates
- Cases
About the author
Kai Platschke Kai Platschke, Jahrgang 1974, hat sich nach vielen Jahren (22!) in traditionellen und digitalen Agenturen wie Leo Burnett oder Razorfish als Unternehmensberater selbständig gemacht. Er hält viele Vorträge (z.B. bei der Social Media Week), unterrichtet integriertes Marketing und Innovation an verschiedenen Hochschulen, leitet Workshops und berät Firmen, die sich in der neuen Welt noch zurechtfinden müssen, werbetreibende Unternehmen aber auch Agenturen.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
